Our mission is to assist independent-minded fertility specialists to set up their practice in the most efficient, cost effective method possible.

I started this project because I was very frustrated with the field and the lack of the support for starting a practice. It became very apparent that most people in the field did not welcome competitors. Most practices would prefer to hire physicians as employees and make money off of them. This situation generally perpetuates itself, as most physicians do not have the "know-how" to start their own practice.

In the end, I feel that it is important for our generation to assert its independence. There has been a gradual trend for Generation X and Generation Y to become employees of group practices, as well as large hospital systems. I think this works well for the first few years after practice, but it does have its drawbacks over the long term. Thus, I started this consulting company to help physicians get over the lack of information on starting a fertility practice. The only real hurdles now are money, time, and initiative.